Location: Lafayette, NY (South of Syracuse)
Date: Thursday, September 18th
About the tour: Ayrloom is currently New York’s top-selling brand, born on the renowned apple orchards of Beak & Skiff. The over 100-year-old family orchard has become an agro-tourism destination for over 250,000 people each year for autumn apple picking, distillery visits, and concerts. The company’s success as a destination is only rivaled by their production innovation, becoming a nationwide distributor of their hard cider (1911), spirits, and now cannabis within the largest cannabinoid beverage facility in the country.
You'll spend a fall afternoon at a fifth-generation, family-owned farm named the #1 Apple Orchard in America by USA Today five times.
Throughout your guided tours of the orchards, cidery, bottling facilities, cannabis fields, gummy factory, and their newly built cannabis beverage filling line, you'll have the opportunity to learn how a family-owned business has thrived by staying true to their brand ethos and advancing their operations as the State has opened new opportunities through legislation.
What's on the agenda?
11 - 11:30 am - Arrival
The Orchards & Apple Hill
The tour begins where Ayrloom's story started: in the orchards. You'll have a chance to see the orchards and be toured through Apple Hill, where Beak & Skiff welcomes over 200,000 visitors a year.
Leaning into NY's Alcohol Modernization
As the commodification of apples and fresh-pressed cider started to strain orchards across New York, the state modernized the Alcohol Beverage Control Laws to make it easier for small operations like Beak & Skiff to reach the consumer. Over the past decade, their cider and spirit brand, 1911, has become a household name regionally and beyond. Participants will learn about what has led to this success and tour the high-volume facilities they've built.
Taking Chances: Becoming NY's #1 Selling Cannabis Brand
Jumping into cannabis was not an easy feat for the family-owned company. They battled stigma, regulatory setbacks, and a turbulent market on their way to making Ayrloom a consumer favorite for their beverages, gummies, vapes, and pre-rolls. Through a tour of the newest part of their campus, you'll learn about the innovation, investment, and opportunities that New York's cannabis industry has brought.
Lunch!
The tour will end with a lunch at the distillery, overlooking the bucolic Apple Valley.